projects

De Luieaard

De Luieaard is a Dutch Brewery dedicated to producing high quality canned beers. They contacted me with the proposal to develop their brand identity and the design of their first products, 3 different styles of beer made with the best ingredients.

De Luieaard – logo
De Luieaard – spelt
De Luieaard – russian
De Luieaard – fruited

Design Choices

Each flavour is represented by a unique colour palette, illustrated character and accesory that embodies the notes and vibes from drinking it. "Brouwerij de Luieaard" makes beers that are to be enjoyed responsibly with mates. Stay lazy like a real sloth would do.

De luieaard – video
De Luieaard – cans
  • Details
  • Client: Brouwerij de Luieaard
  • Team: None
  • Year: 2021
  • Primary Roles
  • Packaging Design
  • Logo Design
  • Branding
  • Project Type
  • Craft Beer
  • Food/Drinks
  • Start-up
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