projects

BROODNODIG

BROODNODIG wants to be decisive in saving the climate. The plastic problem is getting bigger and bigger. In 2020, approximately 350 billion kilos of plastic were produced and in the next 10 years this will increase by another 40%! Of all this produced plastic, 4 to 13 million tons disappear in the ocean and 49% of all this plastic consists of single use plastic. For this project I got the opportunity to design a branding guide for BROODNODIG.

BROODNODIG – plastic
BROODNODIG – verpakking
BROODNODIG - icon
BROODNODIG – gif

Design Choices

The green and orange colors stand for optimism, enthusiasm, nature, health and harmony. By adding an off-white color to these 2 colors the logo becomes bold and daring. Something that it also needed to be done with the climate.

BROODNODIG – font
BROODNODIG - logo
  • Details
  • Client: BROODNODIG
  • Team: None
  • Year: 2022
  • Primary Roles
  • Packaging
  • Logo Design
  • Branding
  • Project Type
  • Climate Change
  • Plastic Waste
  • Branding
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